A new dawn in performance advertising

10:05 30 minutes presentation Grote zaal
Koen Vanderhoydonck Google

Machine learning fundamentally changes the game for performance advertisers. It’s implications are far deeper than we currently imagine and offer great opportunity. Koen’s session aims to cause a shift in your thinking and to get you to take a leadership role in taking advantage of this opportunity.

Koen Vanderhoydonck

Koen Vanderhoydonck


Koen works on a daily basis with some of the most advanced advertisers in The Northern Europe region to help them get the most out of their performance advertising efforts with Google. Prior to joining Google three years ago, Koen acquired a deep understanding of online advertising during his time at

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