Performance

Gaming and Esports: new advertising opportunities

10:35 30 minutes presentation ENG Grote zaal
Jeremy Jackson Newzoo

Gaming and Esports are booming! Jeremy takes you into this world and will highlight the benefits and challenges of targeting gaming and esports audiences, and the ways that brands in the past have succeeded in doing so. The arguments in the presentation will be driven by Newzoo’s data combined with interesting case studies from various areas within the gaming sector.

Jeremy Jackson

Jeremy Jackson

Newzoo

All things gaming- and esports-related are where Jeremy’s heart really lies, which led him to Newzoo – the global leader in games and esports analytics. He works on the company’s market analyst team to spot and investigate the most significant gaming and esports trends before anyone else. He has worked on a range of projects for some of the world’s biggest brands—gaming and non-gaming alike, helping them leverage their opportunity in games and esports to solve their trickiest problems.

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