Performance

How to make your ads relevant?

15:10 30 minutes presentation English Grote zaal
Cyril Westerhof RTB House

In this time of online clutter through all banners in all sorts of creative shapes and sizes it is nice if there is more relevance possible. Relevance through the use of user data is crucial. In combination with a state-of-the-art retargeting technology it makes a very successful marketing tool possible. Learn how to use this yourself as a marketer and visit the presentation of RTB House

Cyril Westerhof

Cyril Westerhof

RTB House

Cyril Westerhof joined RTB House in 2016 as Country Manager for the Benelux. Cyril graduated as Master of Science in Marketing Management at the University of Groningen. He has 8 years of experience in Online Marketing at various ad tech and marketing companies such as Daisycon and Ve Interactive.

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