Keynote: Optimizing the customer journey of the Chinese traveler: the case of the Schiphol WeChat Pay Smart Flagship Airport

14:30 30 minutes presentation Grote zaal
Jeff Hu WeChat PayValerie Soh Schiphol Group

In this duo presentation Jeff Hu, Regional Director WeChat Pay Europe, will first introduce WeChat and present the WeChat Pay platform and its full ecosystem. He will show how European destinations are leveraging the intelligent marketing capabilities of WeChat Pay to attract more travelers to their location. Then Valerie Soh from Amsterdam Airport Schiphol’s Consumer Marketing team will continue by introducing the recently launched Schiphol WeChat Pay Smart Flagship Airport case. She will show the audience how Schiphol and WeChat Pay are collaborating in optimizing the customers journey of the Chinese traveler.

Jeff Hu

Jeff Hu

WeChat Pay

Jeff Hu is Regional Director of WeChat Pay Europe, a payment service incorporated into WeChat which is owned by Tencent Holdings Limited. He has a strong background in payment industry and is set to collaborate with local partners to build a thriving ecosystem where merchant are empowered with full marketing capabilities and customers enjoy a more seamless experience in EU.
Before joining WeChat Pay, he has taken roles in business development, product development and consulting at core banking and Insurance sector. He holds a Master’s degree in Advanced Internet Technology from University of Bristol in UK.
Valerie Soh

Valerie Soh

Schiphol Group

Valerie Soh is part of the Schiphol Consumer Marketing team responsible for the Greater China/Asia marketing strategy. Born in Hong Kong and working through Asia Pacific in the last 10 years before moving to Holland, she is excited to call Amsterdam her new home.