Keep calm and Personalise!

16:05 30 minutes presentation Grote zaal
Laura Pleumeekers TUI

How data and personalisation can be used to make it easier for customers to find their perfect holiday. A journey from cookie based segmentation to personalisation using real time predictive modelling.

Laura Pleumeekers

Laura Pleumeekers


Being both PO for and team lead Digital Analytics gives me a powerful mix of responsibilities. Because of this it can’t be no surprise I have a strong focus on data driven conversion optimisation and personalisation. Every day I ask myself the question: how can we make it easier for our customers to find the perfect holiday and how can we use data and personalisation to achieve this goal.

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