Bas Lemmens

With more than 20 years of experience in the travel and hospitality industry, Mr. Bas Lemmens is the Co-founder of and has served in various roles within the European hotel business including,,,,, handling global business development accounts in addition to product acquisition and revenue management. A graduate from the University of Twente in Holland with a Master in Industrial Engineering and Management Science. Now he is the CEO of

“ provides event planners and corporate buyers with the commercial might and technology-driven tools they need to save time, save money and create better events with the best Instant group rates,” said industry veteran Bas Lemmens, CEO “Years ago, when we started, the goal was easy. We wanted to bring the best hotel rates into the hands of customers. Today, at, we have done the same with the more complex group and event planning market.”