Update Digital Teams

How to create a metric driven innovation funnel?!

15:50 30 minutes presentation The Howard
Mark Dijksman oneUp

Innovation is no longer a gimmick; it has become a core part of the existence of a corporate. However, corporates still struggle to manage these innovations and to make (the right) returns. In my talk, I will flesh out words like innovation accounting, innovation funnel, and innovation machine, using real-life examples. I will also show tools to support a metric-driven innovation approach.

Mark Dijksman

Mark Dijksman

oneUp

Mark Dijksman is the founder of oneUp. He has been an entrepreneur his whole life working on the intersection of large organizations, innovation, and digital. Currently, he is also a guest lecturer at Nyenrode Univerity on corporate innovation.

With oneUp, he helps corporates with innovation execution, management, and implementing the right tools for a metric-driven innovation funnel. oneUp has offices in Amsterdam, Antwerp, and Hamburg.

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