Google Analytics User Conference

Return on Analytics – The Fine Art of Gettting Operational Value from Analytics Data

09:30 45 minutes presentation Grote Zaal
Steen Rasmussen IIH Nordic

Everybody has GA data, but often analytics ends with a report or a dashboard. In the session we explore some of the way google analytics data can transformed into specific business activities and how to measure the value on the bottom line.

Steen Rasmussen

Steen Rasmussen

IIH Nordic

Steen Rasmussen is an international recognized speaker and one of the leading authority on the commercial use of digital analytics and data. His work as a data driven digital marketing evangelist has earned him 4 nominations as the World’s Best Analytics Practitioner͟ by the Digital Analytics Association.

He is also the co-founder of one of Scandinavia’s largest independent analytics and online marketing bureaus, IIH Nordic, and is also responsible for driving Web Analytics Wednesday the largest analytics event community in Denmark.