Over Guido

Combining marketing strategy with creativity and data is the thing that I love to do. That is why I have thrived in the areas of social media, content marketing and digital marketing. I am the one who can make change happen, because I combine strategy with pragmatism and I am always the linchpin between different people and departments.


Marketing Social media Content marketing Branding E-commerce Facebook Marketing Instagram Marketing LinkedIn Marketing Twitter Marketing Communication strategy Digital communication


Nederlands (Moedertaal of tweetalig)
Engels (Professionele werkvaardigheid)

Projecten en ervaring


Global Social Media & Content Manager Ice Cream (a.i.)

Digital marketing for Unilever’s ice cream brands: Walls (Ola), Magnum, Cornetto, Ben & Jerry’s and Breyers.

Key projects:
- Help brands to drive conversion though the right use of content, media and data
- Developing the global digital strategy of Walls (Ola) and Cornetto
- Creating Cornetto’s social media playbook


Manager Social Media

Responsible for the global social media presence of ABN AMRO. Manager of a multi disciplinair team with whom we enhanced our brand, marketing, commerce and service performance on social media.

Key responsibilities:
- Delivery of a cross-business product vison and team roadmap;
- Development of the global social media (content) strategy;
- Advising on brand, marketing and commerce campaigns and connect them to each other;
- Responsible for managing creative-, media- and digital agencies.


Teamlead Digital Media & Data

Leader of the Centre of Expertise ‘Digital Media & Data’ (7 FTE). Our team was responsible for the strategy and execution of the following fields of expertise: paid media, social media marketing, influencer marketing, employee advocacy and the data driven way of
working of our department.


Digital Channel Strategist

The creation of a seamless digital customer journey through our digital communication channels. I developed mid- and long-term strategies for our corporate website, social media and content partnerships.


Social media & content marketing specialist

Bringing social media and content marketing within ABN AMRO to a higher maturity level (B2C & B2B).


Online Execution Manager

Content creation, community management and analytics for multinationals (e.g. Siemens, Shell and Coca- Cola) and SMEs.