Over Luc

Hi! Nice that you are reviewing my profile! I am Luc Wong-Lun-Hing and I help companies in the area of digital commerce. I have 12+ years of experience and key achievements in E-commerce | Digital innovation | Strategy | Loyalty | D2C | CRM | Omni-channel | Performance marketing, obtained in my roles in Singapore, the Netherlands and international teams. I worked for and with 40+ leading brands across 20+ categories. Also, recently, I launched my AI startup www.perfectstore.ai.

My mission is to help individuals, brands and businesses grow their digital commerce. Whether I work on an interim or project basis, I bring strategy experience paired with operational excellence.

Five Pillars of Expertise:
1 - Geographical and Channel Experience:
* About commerce dynamics in the Netherlands, EU, Singapore and ASEAN.
* Expertise in marketplaces, D2C, e-grocery, social commerce, and quick
commerce.

2 - Strategic Development and Execution:
* Route to Market strategy tailored for local and international markets.
* Omni-channel strategy creation and operationalisation.
* Commercial strategy including pricing, promotions, and positioning.

3 - Operational Excellence and Team Leadership:
* Digital team leadership and management.
* Capability assessment, strategy and tailored training.
* Business process redesign / enhancement: key account management, JBP, UX, performance marketing, etc.
* P&L strategy and management.

4 - Digital Campaigning and Marketing:
* Campaign blueprint design and execution.
* Retail media and marketing strategy.
5 - Tech and Data Infrastructure:
* Data strategy, building operational dashboards, and decision-making tools.
* Tech stack development tailored for enhanced consumer journeys.
* Improving business/processes with AI and Automation solution

For Individuals:
* Offer sparring partner for strategic and operational business insights, career
guidance, and energy management.
* Training and insights in digital commerce areas.

List of customers: Red Bull, Heineken, Growth Tribe, Unilever