Over Eric
My name is Eric Harding, a Dutch native fluent in Dutch, English, French and based in Amsterdam. I'm currently pursuing my passion to help companies grow as a Freelance Digital Strategist. My core experience is in Social Media Advertising strategy supplemented by a broader digital spectrum. You are looking to creating innovative or renewing your current strategy, finding new ways of working, finding the right people and tools for a durable digital foundation; I am eager to take on your challenge.
What do I bring to the table?
* 7+ years experience in the field
* Strategic experience with top tier clients
* Experience in growing companies from startups to scaleups to multinationals
* Network with digital and creative professionals
* Down to earth and reliable
* Willing to go the extra mile
* Analytic & creative
Feel free to reach out or connect!
Vaardigheden
Pay Per Click Advertising
Advertising
Social media
Social media training
Google Analytics
Web analytics
Data analysis
Mobile marketing
SEA
Communication strategy
Social
Advertising strategy
Paid Social Media
Online advertising
digital marketing
Talen
Nederlands
(Moedertaal of tweetalig)
Engels
(Volledige professionele vaardigheid)
Frans
(Basisvaardigheid)
Projecten en ervaring
OK-app
Digital Strategist (Freelance)
Responsible for developing and executing the Digital Marketing Strategy for the OK-app.
* Mobile App Marketing
* Google UAC
* Facebook & Instagram Advertising
* Snapchat Advertising
* Pinterest Advertising
* Apple Search Ads
* Display Advertising
* Mobile SDK Integration (AppsFlyer)
* Data Analysis & Reporting
www.ok.app
Keplar Agency
Digital Strategist (Freelance)
Project-based development of Digital Strategies for pitches & existing clients.
HARDING E-COMMERCE
FOUNDER
Freelance Digital Strategist | Social Advertising Specialist
IPG MEDIABRANDS
HEAD OF SOCIAL
Responsible for the Social Media product for the IPG holding labels in The Netherlands
* Improving the Social Media product by implementing technology, process optimization, strategy and way of work * Audits, optimization and way of work for key accounts Creating Social Advertising strategies for clients such as Coca Cola, BMW, SNS Bank, ABN AMRO, ICS, Nederlandse Spoorwegen
* Building new propositions such as audits, Social Media training and technology implementation to generate additional revenue
* Generating new business by participating in pitches
* Internal and external Social Media training and inspiration sessions
BIGGEST ACHIEVEMENTS
* Successful implementation and rollout of Social Advertising technology,
increasing efficiency, improving quality and generating six figure additional
revenue
* Automation of Social Media reporting
* Implementing a new way of work
* Winning several new clients for the group
TUFINA WATCHES
OWNER
* Building a webshop to sell the two watch brands: “Theorema” and “Pionier”
* Customer acquisition through several online marketing channels: Facebook,
Instagram, E-mail & Display
* Responsible for customer relations
* Fraud management
BIGGEST ACHIEVEMENTS
* Generating a 5 figure average monthly revenue
CLUSE
SR. ONLINE MARKETEER
* Managing Online Marketing FTE’s
* Responsible for online B2C revenue
* Creating and executing digital advertising strategies
* Managing and steering SEO, SEA, Google Shopping, Affiliate
and Display agencies
* Product owner of Oracle Commerce Cloud (E-commerce
platform) & Responsys (ESP / Marketing Automation)
implementation
* Product owner of Dynamic Yield (personalisation / DMP
stack)
* Creating a data structure for high-level executive reporting
and omnichannel marketing execution
* Business development
BIGGEST ACHIEVEMENT
* Building the Online Marketing strategy from scratch and contributing to the
growth of CLUSE.
* Scaling from 0 watches sold to over 1.000.000 (including
B2B) over 2016.
ICHICA & EUROPE WATCH GROUP
ONLINE MARKETEER
Activities below for the following webshops: Watch2day.nl - iChica.nl -
Gorillasports.nl - CLUSE.com (late 2015)
* Creating and executing Social media advertising strategies (Facebook &
Instagram)
* Managing and steering SEO, SEA, Google Shopping, Affiliate and Display
agencies
* Creating data structure for executive reporting and omnichannel marketing
execution
* Setting up worldwide Amazon seller's platforms
* Brand management
* Influencer marketing
* Product & Graphic design
* Product development
ICHICA & EUROPE WATCH GROUP
ALLROUND E- COMMERCE TRAINEE
Executing marketing and sales activities for the webshops: Watch2day.nl -
iChica.nl - Gorillasports.nl
* Setting up and managing Gorilla Sports’ Affiliate Program
* Creating business reports for all webshops
* Research on implementing Social Media for owned watch brands (CLUSE)
* Managing Social Media for Watch2Day and Gorilla Sports (Facebook &
Instagram)
* Content manager for Watch2Day
* Influencer marketing
* Graphic design
* Cliental service