Over Peter
My goal is to help clients accelerate innovation and deliver commercial growth.
I've worked with numerous clients in different industries, primarily telecom, media, energy, financial services and charity fundraising. My experience can be summarised as:
• Growth Marketing/ Hacking (strategy definition, goal/ metrics setting, hypothesis writing, experiment running, data analysis, impact optimisation)
• Commercial Effectiveness (sales & customer service improvement)
• Business Planning and Digital Strategy (business strategy formulation including financial foundation)
- screening is in behandeling -
Vaardigheden
Growth hacking
Growth Marketing
Conversion Optimisation
Product Lifecycle Management
Digital Strategy
Digital Transformation
BtoB
BtoC
Talen
Nederlands
(Moedertaal of tweetalig)
Engels
(Volledige professionele vaardigheid)
Frans
(Basisvaardigheid)
Duits
(Basisvaardigheid)
Spaans
(Basisvaardigheid)
Projecten en ervaring
ING
Growth marketing Lead
As a Growth Marketing Lead I have advised the innovation initiatives running within ING Labs on finding market-product fit and beyond.
Concrete: define go-to-market strategy and help the startup teams to identify and use the marketing tools with the greatest impact (i.e. growth hacking / growth marketing). This role requires a delicate balance between marketing strategy and execution tactics to secure growth of the initiatives and achieve measurable impact for ING.
Dogfight Digital
Associate Partner
Helping Dogfight's customers accelerate their digital marketing success.
Pervorm
Growth Advisor
As a Growth Advisor (interim) I supported the CEO develop a new business initiative (confidential).
Pervorm creates valuable advertising experiences for consumers around the globe. By making advertising smarter, it becomes more relevant and is better received. We understand your audience, connect data and act on insights using the latest marketing technologies. This is how we communicate your message when and where it matters most.
Bright River
Growth Advisor
As a Growth Advisor (interim) I supported the CEO and Marketing Manager drive marketing projects - primarily digital. Brief project overview:
- Proposition development;
- Sales maturity assessment;
- Repositioning/ company rebranding (corporate story, site map for new web site, communications calendar);
- Sparring partner for the investment strategy.
Bright River is a digital agency - leading Visual Content Editing Service Provider - helping customers (Fortune 500/ the world's top brands) optimise online sales.
Merkwaardig Concept + Creatie
Digital Marketing Consultant
As a Digital Marketing Consultant (interim) I identified digital ways of fundraising including a high level roll-out roadmap for a charity fund.
T-Mobile Nederland
Commercial Project Manager
As an Interim Manager I managed the commercial SOHO project team (e.g. marketing, channel management, customer intelligence, retail, online, telesales and partner management).
T-Mobile Nederland
Proposition Manager
As a Proposition Manager (interim) I developed two customer value propositions namely Videoland and Deezer Family (B2C).
Essent
Digital Marketing Manager
As a Digital Marketing Manager (interim) I was part of a large-scale digital transformation initiative. I developed two B2B customer value propositions and a modular proposition framework to initiate mass customisation - also co-created the website and app to further improve and simplify online sales.
JediMind
Interim Marketing & Management
I help companies optimise marketing & sales - today primarily digital. In addition to mid/long-term interim assignments also been hired as a Consultant for short term projects (references available on request).