Over Ralph
Do you want to grow? Do you want to focus on customer needs? Do you want more results? My name is Ralph Saul. I am an energetic, enthusiast facts based markteer with a background in Customer Experience.
As a customer driven marketeer I can help you translate the customer needs into real business value. I always work from an outside in approach in a way it fits within the organizational needs. Experienced in digital, service design thinking and proposition development.
In general It provides me energy to improve services, designs, products, processes which I can guide from A to Z: from idea, to elaboration, to implementation and to evaluation. Experienced in Agile/Scrum.
As a teamlead I am strongly focussed on people management. I invest in people and create a save and open setting so there is a base of trust. I drive strongly on human interaction, I am result driven and creative. I invest a lot of my energy into my team and I am willing to inspire people so they can grow.
With 18 years experience of working in complex agile/scrum corporate environments in different roles such as Teamlead, Chapter Lead, Product Owner, Customer Journey Expert and Marketeer. I have worked at ING Bank, APG, ABN AMRO Bank and Sanoma Media.
It’s my purpose to help you making your business stronger and more relevant towards (potential) customers, by bringing the customer in.
Happily Married with my wife Ieke. We have three sons, Teun (2009), Quirijn (2011) en Hugo (2013).
More info:
▪️www.bettercallsaul.nu.
▪️www.linkedin.com/in/ralphsaul
Want to know more about me and how I can help you in let your business grow? Lets meet and have a cup of coffee!
Best regards,
Ralph Saul
Vaardigheden
Customer Journey
Propositie marketing
Product Marketing
Team management
Marketing management
Campagne Mangement
Agile/ Scrum
Content marketing
Digital
Marketing Strategy
Design Thinking
Talen
Nederlands
(Moedertaal of tweetalig)
Engels
(Volledige professionele vaardigheid)
Duits
(Professionele werkvaardigheid)
Frans
(Professionele werkvaardigheid)
Spaans
(Basisvaardigheid)
Projecten en ervaring
APG
Teamlead
▪️Teamlead: Set up, structure and managing a digital marketing team (15 fte)
▪️Define, lead and cary out the marketing strategy 2020
▪️Customer Journey optimalisations: 1. warm welcome and 2.personal insights and overview
ING Bank
Product Owner
▪️ Product Owner: Set up, structure and Prioritezed a digital marketing retention squad (7 fte)
▪️ Define, lead and cary out the squad purpose, results, stakeholdermanagement and reports
▪️ Defined two go2market retention propositions by the design thinking methodology
Florius
Proposition Marketeer
▪️ Product Owner: Set up, structure and Prioritezed a digital marketing&communication squad (7 fte)
▪️ Renewed and definied the Florius marketing strategy 2014-2016
▪️ MijnFlorius activation campaings: 28% active users to 68% within 3 years
ABN AMRO Bank NV
Proposition Marketeer
▪️ Go2MArket ABN AMRO contactless payment proposition
▪️ Campaigning ABN AMRO contactless payment proposition
▪️ Renewed look & feel ABN AMRO debitcard product line
▪️ Digitalisation customer journey request new debitcard