Accell Group is an international group in the middle and higher segments of the markets for bicycles and bicycle parts and accessories. The company is market leader in Europe. Accell Group is also Europe’s market leader in electric bikes. The best-known brands are Haibike, Sparta, Lapierre, Tunturi, Raleigh, Koga, Batavus, Ghost, Babboe and XLC. Accell Group is a listed company on the Amsterdam Stock Exchange.

Accell Group hired me as their first-ever SEO Specialist (interim) to own and initiate change for one of their most important marketing channels in a period of digital transition.

Key responsibilities:
• Successfully manage and lead the migration of key brands to a new single platform
• Performing technical SEO audits and driving the implementation of on-page website SEO optimization
• Provide expertise and technical guidance to others within the organization – a.o. content managers, UX designers etc.
• Implement measurement processes
• Regularly consult with senior management on SEO/ online marketing vision and strategy, most importantly how to optimize a portfolio of brands and countries to improve overall reach on all search engines.

Remiqz is a Dutch-based start-up that has developed a data-driven management tool for football clubs, player agents and football media. They provide real-time intelligence and predictions to enhance objective decision making in the football industry.
Being a soccer and data enthusiast myself, I had the pleasure of acting as Marketing & Sales Coach to the team, supporting them on the following topics:
• Market Proposition (Value Proposition Canvas)
• Business model
• New business strategy
• Marketing strategy
• Coaching marketing & sales employees

KEEN is an American based company, producing and selling footwear, clothing and accessories. KEEN’s mission is to create original and versatile products, improve lives, and inspire outside adventure. Their European headquarters are based in Rotterdam, the Netherlands.
Since May 2015, I regularly advise KEEN on online marketing topics. During the period March 2017 – October 2017 they hired me for several days per week to support the Marketing and E-commerce teams. Amongst others, my tasks and responsibilities included:
• Being the online marketing coach for the newly recruited online marketer.
• Advising on the migration to a new global platform
• Advising on an online marketing strategy in the UK and Germany
• Advising on the use of product feed marketing (e.g. Google Shopping)
• Development and execution of SEA strategies in 4 countries (UK, Germany, Netherlands, Austria) Supporting the right set up of Google Analytics
• Answering various ad-hoc questions related to online marketing

Nuon, part of Vattenfall, is an energy company which produces and delivers electricity and energy-related products. Nuon employs around 4,400 people and serves around 2 million clients.
During Feb-December 2016 Nuon Netherlands hired me as an interim Online Marketing Specialist in the Online Sales team, responsible for the followings tasks:
• All online marketing campaigns in the Acquisition team
• SEA: strategy, execution, coordination, management of 3rd parties
• Online campaign management for the Winback Showcase programme: a pilot programme testing the implementation of micro-campaigning for the Nuon company

After the earlier assignment in 2013, IKEA once again hired me in 2015, as a temporary replacement for their Search specialist.
Moreover, IKEA wanted me to lead the project of optimising the Customer Decision Journey in the kitchen category.
My tasks and responsibilities included:
• The development of a Search Engine Advertising (SEA) strategy and execution of SEA campaigns
• The implementation of a tag-management tool and process (Tealium)
• The development of a dynamic retargeting strategy for the IKEA webshop and the IKEA Family Card
• The development of a dynamic shopping campaign based on product feeds
• The execution of day-to-day Search Engine Optimization (SEO) activities
• The selection of a new SEA agency and the guidance of the transition
• The development of a new digital action plan to improve the customer decision journey in the Kitchen category, including the alignment with various internal stakeholders and the coordination and management of 15 subprojects.

Topic Travel is a professional tour operator that values quality and care. Founded in 1990, Topic Travel specialises in the rental of quality holiday homes in France, Spain, Italy, Portugal, the Czech Republic and Croatia.
For 4 months, I offered the marketing team support and advice on the following topics (a.o.):
• Streamlining (website) data from different sources to support decision-making and collaboration with external parties
• Identifying important usability improvements on the newly launched website
• Identifying important SEO improvements and making sure these improvements were executed
• Managing the SEA agency and the optimisation of SEA campaigns
• Coaching of two of the online marketers
• Regular consultancy meetings with the Marketing Manager regarding online marketing opportunities in general.

MEC Global is one of the world's leading media agency networks. MEC works in an integrated way across all disciplines and is advanced in the field of digital marketing communications.
Within their Digital Marketing team, MEC hired me as a Search Engine Marketing Specialist (SEA) to manage and execute SEA campaigns of some of their clients as well as further develop MEC’s Search team in terms of processes and expertise.

Accounts, o.a.:
• TomTom
• Albert Heijn
• Singapore Airlines
• Beiersdorf: Hansaplast, Eucerin

In my role as an interim Web Specialist Search Engine Marketing, I was part of the Marketing and E-commerce department of IKEA Netherlands at the IKEA Service Office in Amsterdam. During a very exciting and interesting time for IKEA Netherlands, launching their first-ever webshop, I was responsible for a.o.:
• Development and execution of Search Engine Advertising (SEA) strategy and campaigns
• Development and execution of Search Engine Optimization (SEO) strategies, ensuring maximum visibility for thousands of products
• Determining and analysing key performance indicators to optimise search activities and webshop conversion
• Improving performance measurement processes and dashboards
• Educating the online marketing team on SEA and SEO related topics
• Supplier/agency management

Maxlead (www.maxlead.com) is one of the leading search engine marketing agencies in the Netherlands. Its core business centres around search engine advertising (SEA), search engine optimization (SEO) and Web Analytics.

Manager of Product Development & New Business
• Responsible for business development and innovation
• Responsible for knowledge management
• Responsible for developing a new Social Media service for Maxlead

Manager Web Analytics
• Responsible for developing a new Analytics service for Maxlead
• Responsible for Analytics clients
• Set up and management of Web Analytics team (from 0 to 4 people)
• Achieving Google Analytics Certified Partnership for Maxlead
• New business development together with the Sales team

Industry Manager Retail
• Responsible for Retail clients
• Management of Retail team (5 people)
• Account management of larger/more complex accounts
• New business development together with the Sales team

Search Advertising (SEA) Consultant
• Daily PPC management
• Creation and management of SEA campaigns in Google & Bing
• Advising clients about website usability and conversion optimisation
• Clients, amongst others: Red Cross, Serious Request, Walibi, Dolfinarium, Gazelle, Simpel, CarGlass, SieMatic, ICentre