Performance

The return of creativity

14:35 30 minutes presentation Grote zaal
Samuel Scott The Drum

How blockchain is improving ad tech, protecting personal privacy, and stopping digital ad fraud while also attacking the duopoly of Google and Facebook.

Samuel Scott

Samuel Scott

The Drum

Scott is a former newspaper editor and director of marketing in the high-tech industry who is now a professional marketing keynote speaker as well as the writer of The Promotion Fix column for The Drum. He uses his experience to show businesses the truth of the present and future of the marketing industry as a neutral observer with nothing to sell. Scott is based out of Tel Aviv.

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