eDay Next Gen

How can a new start up brand succeed in highly competitive market with no money to burn?

09:40 30 minutes presentation Grote Zaal
Viveca Chan WE

In today’s fast changing world, innovation is key to survival. Generation Z are open to new brands, but are also much more fickle. Marketing in 2020 need to think different. Start with the end in mind. Who you want to attract, what can excite them and create the product concept, packaging and promotion accordingly. Viveca will share examples of how start-up brands can be launched using WE’s proprietary New Retail Model.

Viveca Chan

Viveca Chan


Viveca Chan is the founder of WE Marketing Group, the leading independent marketing services group with over 250 staff across 5 offices in China. WE offers full marketing services from corporate and brand strategy, creative, social and digital, media planning and buying, e-commerce to data driven new retail solutions. Clients serviced by WE include Mercedes Benz, Lufthansa, Visit California, Cisco, Estee Lauder, ICBC, Hong Kong Telecom, amongst many others.

Before starting WE, Viveca was Chairman & CEO of Grey Global Group China/Hong Kong and the chief architect in building Grey’s China/HK business and all its integrated capabilities since Grey’s inception in the region.