How can a new start up brand succeed in highly competitive market with no money to burn?
In today’s fast changing world, innovation is key to survival. Generation Z are open to new brands, but are also much more fickle. Marketing in 2020 need to think different. Start with the end in mind. Who you want to attract, what can excite them and create the product concept, packaging and promotion accordingly. Viveca will share examples of how start-up brands can be launched using WE’s proprietary New Retail Model.