Conversion & Analytics

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Grote zaal
09:00
09:00 - 09:10DagopeningDagvoorzitter
09:10
09:10 - 09:55Server-side Tagging: More Control, But At What Price?Simmer
10:00
10:00 - 10:30Rethinking the Value of AnalyticsPhilips
10:30
10:30 - 11:00Koffiepauze
11:00
11:00 - 11:30Peronalization & Profit; A bottom line driven approachBloomreachYawiss
Sponsored
11:35
11:35 - 12:05Analytics decentralized: why and howPrinsotel
12:10
12:10 - 12:40Maximizing E-Commerce success with Brooks Running through advanced form analy...Brooks RunningExatom
Sponsored
12:40
12:40 - 13:40Lunch
13:40
13:40 - 14:10Beyond one hit wonder: how to build your digital marketing machineryConversionista!
14:10
14:10 - 14:40The tips & tricks you need to get the most out of GA4Adswerve
14:45
14:45 - 15:15Driving Experimentation on a +10 Million Downloads Paid Navigation AppTomTom
Sponsored
15:15
15:15 - 15:45Koffiepauze
15:45
15:45 - 16:15The evolution of experimentation at Booking.com: 17 years of validationBooking.com
16:20
16:20 - 16:50GA4: Under the hoodGoogle
16:55
16:55 - 17:25Concept is not equal to execution: failing to succeedDeliveroo
17:30
17:30 - 18:30Borrel
Workspace
10:00
10:00 - 10:30The Pendulum Swing: Our Trade-off’s for PrivacyData to Value
10:30
10:30 - 11:00Koffiepauze
11:00
11:00 - 11:30Een CRO-programma over verschillende landen, 7 tips en learningsClickValue
Sponsored
11:35
11:35 - 12:05Aansturen van digitale transformatie in lang bestaande organisatiesRoyal Schiphol Group
12:10
12:10 - 12:40Bepaal de business case voor server-side tag managementCloud Nine DigitalCloud Nine Digital
Sponsored
12:40
12:40 - 13:40Lunch
14:45
14:45 - 15:15Data-gedreven personalisatie: hoe Leen Bakker de klantbeleving naar een hoger...MerkleMerkle
Sponsored
15:15
15:15 - 15:45Koffiepauze
15:45
15:45 - 16:15How to get the ultimate Data insightsAnalytics Debugger SLU
16:20
16:20 - 16:50Balancing compliance with commercial capabilitiesIIH Nordic
17:30
17:30 - 18:30Borrel
Studio
10:00
10:00 - 10:30Behandel je CRO programma als een productVodafoneZiggo
10:30
10:30 - 11:00Koffiepauze
11:00
11:00 - 11:30Parenting a kid CRO programFingerspitz
Sponsored
11:35
11:35 - 12:05Hoe krijg ik collega’s enthousiast om te werken aan experimenten?DPG media
12:10
12:10 - 12:40Haal met hyperpersonalisatie meer rendement uit je bestaande klantenbaseBuilding Blocks
Sponsored
12:40
12:40 - 13:40Lunch
14:45
14:45 - 15:15Experimentation in the universe beyond the world of conversion rate optimizationANWBDigital Power
Sponsored
15:15
15:15 - 15:45Koffiepauze
15:45
15:45 - 16:15Data-Driven Customer Experience Optimization at VattenfallVattenfallVattenfall
16:20
16:20 - 16:50Experimenteer cultuur? Beter Bed is wakker!Beter Bed
17:30
17:30 - 18:30Borrel
IJzaal
10:30
10:30 - 11:00Koffiepauze
11:00
11:00 - 11:30Accelerating the Impact of a Test-and-Learn CultureOptimizely
Sponsored
11:35
11:35 - 12:05De uitdagingen van het implementeren van een internationaal CRO programmaHolland & Barrett
12:10
12:10 - 12:40Insider
Sponsored
12:40
12:40 - 13:40Lunch
14:45
14:45 - 15:15Data + neuro-usability research in de check-out: optimaliseren vanuit de écht...T-MobileBraingineersdentsu
Sponsored
15:15
15:15 - 15:45Koffiepauze
15:45
15:45 - 16:15Unlocking Digital Growth: how Heineken embraces a culture of experimentationHeineken
16:20
16:20 - 16:50Navigating challenges when building experimentation programsSpecsavers
17:30
17:30 - 18:30Borrel