Conversion & Analytics

Lessons learned from running 127,000 experiments

11:40 30 minutes Grote zaal
Mårten Bokedal Optimizely

Join this session where we will discuss how to improve your experimentation programs based on multiple years of experimentation outcomes across different industries and program maturity levels. This session is for both beginning and advanced experimentation practitioners. We will show you how to do better and to understand what makes tests successful and how business outcomes are achieved.

If you attend, you will get the free benchmark report as a bonus!

Mårten Bokedal

Mårten Bokedal

Optimizely

Over the past ten years, Mårten has focused on technical platforms that assist companies in enhancing customer experiences in digital channels. As Director of Strategy Solution at Optimizely, he divides his time between developing new products and services and conducting lectures and workshops in digital marketing.

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