eDay Next Gen

You create music – DRM keeps watch!

14:10 30 minutes presentation Zwarte zaal
Debbie Martlew Divimove

Let’s say that you upload a cover video of Despacito on YouTube. Are you allowed to do that? And who can earn money from your video? 

YouTube is the go-to platform when watching music videos but how does it work with the monetization and protection of intellectual property of this content? Digital Rights Management is the efficient solution to protect and optimize (music) content and copyright. DRM dives into the numerous YouTube related topics including content ID, monetization, copyright, fair use and ads delivery. Debbie will share some insights on how content creators can assure increasing their viewership and earn more money through copyrighted material.

Debbie Martlew

Debbie Martlew


Debbie is Partner Manager Music & Digital Rights at Divimove, an online video company that’s part of the RTL Group. Together with Divimove’s international Operations Team, Debbie takes care of the protection of intellectual property of her DRM partners, such as TopNotch, Cloud9 and Armada Music. In concrete terms, that means that she prevents leaks, monitors user-generated content and develops channel strategies. The backend of YouTube isn’t a strange world for her.

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