Google AI for Fashion: transforming the shopping and selling experience

10:20 30 minutes presentation Grote zaal
Annelotte Palthe Google

In the industry of creativity and craftsmanship, of uniqueness and authenticity, what’s the role of AI and its impact on the brand equity? Many businesses leave valuable opportunities on the table by adopting an efficiency mindset vs a growth mindset. AI is key, to driving powerful efficiencies AND it can be leveraged to drive brand equity, in a world where fashion consumers are more demanding than ever and brand loyalty is hard to preserve. Global Economy | Amid uncertainty AI is making its way, becoming more than a buzzword for fashion businesses.

Consumer perception: most consumers think that AI will make their life easier and improve their shopping experience.
Google & YouTube & AL: show a video & dynamic examples on how we’re approaching AI for businesses & consumers with a video, and how to create advantages for your business.
Early adopters / Best practices: Competition is strong and already pervasive in the industry. Show inspiring examples in fashion and other relevant industries.

Annelotte Palthe

Annelotte Palthe


Annelotte Palthe is a Strategic Industry Manager at Google for Omnichannel & Fashion Retail in Northern Europe. She is responsible for building and growing successful strategic partnerships between Google and leading global advertisers in fashion retail. She is passionate about using digital marketing technology to help retailers succeed, and she challenges the status quo with consumer-centric insights. She accelerates digital transformation strategies and partners on execution, always with the goal of bringing the best of Google to her customers and their consumers.

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