Over Liedeke
6+ years of sales and business development experience in the food and FMCG sector, with a focus on e-commerce and online product content. Data optimization, market insights and setting the online product strategy. Giving advice to retailers and suppliers based on consumer behavior and sales data. Specialized in process improvement, team engagement and client strategies for long, sustainable business partnerships. In depth Retail, FMCG, E-commerce and B2B sales knowledge.
Mom of Huib (2018) and Elize (2021) and married to Jasper. I love to travel, organise diner parties in my kitchen and try to work out at least once week, do some boxing or play a good match of Padel.
Vaardigheden
Business development
Marketing
E-commerce
Content marketing
Digital communication
Sales
Talen
Nederlands
(Moedertaal of tweetalig)
Engels
(Volledige professionele vaardigheid)
Projecten en ervaring
Jumbo Supermarkten
E-commerce Online Shopmanager
Jumbo is the second biggest grocerie retailer in the Netherlands. For a period of 7 months, due to a sabbatical of a member of the commercial team, I worked as an E-Commerce Shopmanager.
• Responsible for the online categories dairy, bakery, bread, bread toppings, cheese, meat, tapas and dietary products
• Close contact with the suppliers, mainly Friesland Campina, Arla, Danone, Hero and Alpro
• Setting the online category strategie and set up online promotions
• Update content pages with the newest products and according season (winter, valentines, kingsday, eastern)
• Part of several project teams were we look to improve the e-commerce chain and create the best customer journey online
Nielsen Brandbank
Client & Business Development Manager
Nielsen Brandbank is a global product data and product enrichment services provider. We help retailers and suppliers with their online data strategy to have the best customer experience and optimize their product data and content online. Nielsen Brandbank is part of NielsenIQ, a global data analysis company.
• Responsible for selling our Saas solution Connect+, service now in place with Carrefour Belgium
• Matching the supplier requests with the retailers needs
• Managing several key accounts (Unilever, Nestle, Wessanen, Friesland Campina and more)
• Advice on online content strategies and product placement, filtering solutions, search engine optimization, product enrichment and e-commerce insights
• Senior team member of the commercial team, help, train and support three junior account managers
Nielsen Brandbank
National Account Manager
• Responsible for our partnership with Jumbo, doing contract negotiations, improve the relationship and setting up a full end-to-end product enrichment process, with the challenge to have all product data online before product launch date
• New business acquisition, set up partnerships with Amazon, Picnic and smaller syndication partners
• Account Manager for several Superunie members like Deen, Jan Linders and Hoogvliet
• Senior team member of the retail team, help, train and support our customer support team
Fair Trade Original
Account Manager
Fairtrade Original is a European brand that has the mission to develop fair supply chains and develop consumer products with the original taste.
• Account management for several Superunie members
• Closing year deals and sell the top 30 products
• Selling in our new products at the retailers
• Supporting the key account managers
• Trade marketing and category management