Over Peter

My goal is to help clients accelerate innovation and deliver commercial growth.

I've worked with numerous clients in different industries, primarily telecom, media, energy, financial services and charity fundraising. My experience can be summarised as:
• Growth Marketing/ Hacking (strategy definition, goal/ metrics setting, hypothesis writing, experiment running, data analysis, impact optimisation)
• Commercial Effectiveness (sales & customer service improvement)
• Business Planning and Digital Strategy (business strategy formulation including financial foundation)

- screening is in behandeling -


Growth hacking Growth Marketing Conversion Optimisation Product Lifecycle Management Digital Strategy Digital Transformation BtoB BtoC


Nederlands (Moedertaal of tweetalig)
Engels (Volledige professionele vaardigheid)
Frans (Basisvaardigheid)
Duits (Basisvaardigheid)
Spaans (Basisvaardigheid)

Projecten en ervaring


Growth marketing Lead

As a Growth Marketing Lead I have advised the innovation initiatives running within ING Labs on finding market-product fit and beyond.
Concrete: define go-to-market strategy and help the startup teams to identify and use the marketing tools with the greatest impact (i.e. growth hacking / growth marketing). This role requires a delicate balance between marketing strategy and execution tactics to secure growth of the initiatives and achieve measurable impact for ING.

Dogfight Digital

Associate Partner

Helping Dogfight's customers accelerate their digital marketing success.


Growth Advisor

As a Growth Advisor (interim) I supported the CEO develop a new business initiative (confidential).
Pervorm creates valuable advertising experiences for consumers around the globe. By making advertising smarter, it becomes more relevant and is better received. We understand your audience, connect data and act on insights using the latest marketing technologies. This is how we communicate your message when and where it matters most.

Bright River

Growth Advisor

As a Growth Advisor (interim) I supported the CEO and Marketing Manager drive marketing projects - primarily digital. Brief project overview:
- Proposition development;
- Sales maturity assessment;
- Repositioning/ company rebranding (corporate story, site map for new web site, communications calendar);
- Sparring partner for the investment strategy.
Bright River is a digital agency - leading Visual Content Editing Service Provider - helping customers (Fortune 500/ the world's top brands) optimise online sales.

Merkwaardig Concept + Creatie

Digital Marketing Consultant

As a Digital Marketing Consultant (interim) I identified digital ways of fundraising including a high level roll-out roadmap for a charity fund.

T-Mobile Nederland

Commercial Project Manager

As an Interim Manager I managed the commercial SOHO project team (e.g. marketing, channel management, customer intelligence, retail, online, telesales and partner management).

T-Mobile Nederland

Proposition Manager

As a Proposition Manager (interim) I developed two customer value propositions namely Videoland and Deezer Family (B2C).


Digital Marketing Manager

As a Digital Marketing Manager (interim) I was part of a large-scale digital transformation initiative. I developed two B2B customer value propositions and a modular proposition framework to initiate mass customisation - also co-created the website and app to further improve and simplify online sales.


Interim Marketing & Management

I help companies optimise marketing & sales - today primarily digital. In addition to mid/long-term interim assignments also been hired as a Consultant for short term projects (references available on request).