Development of my own SEO rank tracker.

Technologies uses:

- Google Cloud Platform for running the project completely serverless
- React for the front end
- NodeJS & Python for the backend
- Google App Script for direct integration with Google Sheets

- Technical performance analysis and advice for improvements.
- Market analysis regarding site performance
- Setting performance budgets covering timing based, quantity and rule based budgets
- Training/workshop to increase awareness around performance optimization
- Working directly with development team.
- Creation and management of user stories
- Testing and debugging

Directly working with the online marketer to set up the SEO startegy. This strategy is now central at all digital marketing activities.

- Market Research
- Competitor Research
- Gap analysis
- Technical audits
- Strategy development
- Overall digital alignment
- Training and workshops in scrum/agile & seo/content

As standalone consultant I help organisations grow product and/or demand:

- As product manager to develop and support customer centric strategy for (new) products. Create the business case, product positioning, objective/kpi setting, customer research, market validation and user stories, stakeholder management and buy in, develop and maintain the development roadmap, and product backlog.

- As growth manager to develop and support execution of demand generation/traffic growth.
Implementing agile marketing structure with scrum workflow and task based working. Creating business cases, digital roadmap, KPI setting, market and competitor research, team management, hiring specialists and setting overall digital growth strategy.

Clients: KNGF (NL), Timing (NL), TipEurope (Global) & Youwe Agency (EU), Digital Works (NL), Pierce AB (EU), Facilisafety (US)

- Managed the central SEO team of 4 FTE.
- Lead the implementation of agile marketing in the digital team based on the SCRUM methodology. Leveraging wrike.com as task based software. Introduced bi-weekly sprints, daily standups and eventually a much more efficient working team.
- Lead the implementation of data visualization software (DOMO) for the marketing department. Overseeing implementation of numerous data sources, creating our own datalake and ETL processes. Reduced European reporting efforts by 100's of hours monthly(!)
- Product owner of the new centralized European product hierarchy. With SEO in the lead we aligned our product assortment with market demand across 7 business units in just as many languages. Stakeholders included merchandising, IT en marketing. Reporting directly to business leaders and CMO. The project resulted in better understanding internally of product grouping and double digit traffic growth for SEO.
- Part of the EU digital transformation management group
- Lead the RFP Proces for new SEO agency and enterprise SEO tooling
- Product owner mobile first PWA pilot. Selecting development partner, creating backlog, requirements, stakeholder alignment and financials.
- Implementing artificial intelligence (AI) and other smart algorithms in our day to day work to assist the SEO team