Over Niels
I love to dig into user problems and solve them with technology. I can create, scale and optimize products from a diverse set of industries. To accomplish this, I focus on OKRs, build amazing teams and quickly adapt to new insights.
I have enjoyed many positions in my career in growth marketing, digital product strategy and user experience design. These experiences have taught me the following:
1. I love to win, but winning with my team gives me greater joy
2. My brain is an exceptional problem solver
3. I am always curious
4. I speak dev and biz
5. I add pizzazz to the company culture
Outside of work, I sit on the board of advisors for Dyme, an application commited to improving the management of all your recurring expenses; I write about Metanet, a new data protocol that allows the control of data to shift back into the hands of the owner, creating a data commodity market; and I'm an avid wavesurfer.
Advanced Skills
Experiment Design | Adobe CC | Paid Social | Session + Event Analytics | SEO | SEM | Email Marketing | Lead Generation | Virality | Low-code tooling | Qualitative (User) Research | Wireframing > High-Fidelity Design |
Areas of Knowledge
Digital Marketing | Growth Hacking | User Experience (UX) Design | Interim Manager | Digital Transformation | User Interface (UI) Design | Experiment Design | WordPress | Shopify | Distributed Ledgers | Corporate Innovation | B2B
Vaardigheden
Digital Marketing
UX/UI Design
performance marketing
Web + Event Analytics
Talen
Nederlands
(Moedertaal of tweetalig)
Engels
(Volledige professionele vaardigheid)
Duits
(Basisvaardigheid)
Frans
(Beperkte werkvaardigheid)
Spaans
(Professionele werkvaardigheid)
Projecten en ervaring
Live UTI Free
Head of Growth
Designed a Research-based Infoproducts platform on WordPress in such a way that it would maximize SEO scoring and led users to the right information within 2 minutes using a quiz.
Google Launchpad Accelerator
Growth Mentor
Worked with early-stage startups from Netherlands, Germany and Indonesia. I helped them create an iterative design process, using design frameworks and analytics best practices.
Possen
UX Lead
Led the design and development of two E-commerce stores with a custom product configurator on Shopify Plus. For the launch I designed a user friendly referral tool that made almost €300k revenue in the first quarter after launch.
Growth Mechanics
Marketing & UX
Designed an experience map around the sales journey of corporate clients identifying ways to qualify leads quicker and designing assets to shorten the sales cycle.
Next to our service offering we were an incubator where I was involved in building 2 corporate ventures. I ran a variety of workshops, designed solutions and managed marketing and development teams.
Catawiki
Digital Marketer
Primary focus was on design and optimisation of the referral program. We increased marketplace seller acquisition with avg. of 20% MOM.