B2B Digital

Client panel: is Front-end as a Service the gateway to a composable landscape?

11:20 30 minutes Grote zaal
Joris Knaapen JKMAMike Saar AlokaiMark Peijnenburg Vaimo

Visit our panel discussion to hear from customers and discover how they used Front-end as a Service to drive their digital transformation.

  • Car parts wholesaler Winparts, upgraded SAP Commerce Cloud without a full replatforming.
  • Multibillion flooring producer Tarkett, going D2C with a pre-connected composable set-up Alokai, commercetools, Contentful, Algolia and Akeneo.

What we will discuss:

  • how did the front-end shorten time-to-market in project go-live?
  • how did it remove risks to move to a composable architecture?
  • how do you support custom development in a standardised framework?
  • can you already say how it will impact your TCO? 
  • and more…
Joris Knaapen

Joris Knaapen


Specializing in digitalization and e-commerce, Joris possesses the unique ability to bridge business challenges and technological solutions, adding significant value to digitalization initiatives in B2B, B2C and D2C e-commerce projects. Thanks to his 16+ years of experience with start-ups, scale-ups, and corporates, Joris brings an entrepreneurial yet well-founded approach that consistently delivers tangible results.

Mike Saar

Mike Saar


Mike has worked in the technology space since the start of the ’90s. During that time, he has worked in several different technology sectors including Customer service / Contact centres, Speech Analytics, Customer Experience Analytics and now composable technology. Since 2011 Mike has been involved in various forms of ecommerce solutions – always focussed on the frontend and how customers experienced their journeys on either web or mobile devices. Mike invented a business metric data analysis platform that sat in IBM Tealeaf and now works at Vue Storefront helping organisations understand how to get the best from their ecommerce platforms with a performant composable frontend.

Mark Peijnenburg

Mark Peijnenburg


With over 20 years of experience in the CX domain, where technology and business operations intersect, Mark has built a broad foundation with his experience in development, project management and architecture. In his current role as Sales Director at Vaimo, responsibility for initiating digital transformations for strategic clients.

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