B2B Digital

How to answer B2B shopping frustrations: Navigating VML’s B2B Future Shopper Report

11:20 30 minutes IJzaal
Marco Flapper VMLJulien Bianchini VTEX

Marktleiders VML en VTEX werken samen om VML’s B2B Future Shopper Report door te nemen, en zullen vooral gedetailleerd beschrijven wat het kooptraject van een B2B-shopper nog steeds frustrerend maakt. Ontdek bruikbare oplossingen voor deze frustraties, geïllustreerd met daadwerkelijke succesverhalen van VTEX-klanten.

Marco Flapper

Marco Flapper


Marco is an experienced digital professional with over 30 years of experience in IT and retail, of which 25 years in digital commerce. As Strategy Director Commerce, Marco helps companies create and implement a commerce strategy. With a background in CX, Marco focuses on customer journeys and can advise on how technology and data can be used to create and optimize these journeys to achieve business objectives.

Marco has worked for many companies in various industries, to name a few: de Bijenkorf, HEMA, Praxis (Maxeda), Hunkemöller, G-Star and Protest, and in B2B: Xerox, Raja, Bunzl, Isero, Bouwmaat, Häfele, INDI, Imbema, Makro and Sligro.

Julien Bianchini

Julien Bianchini


After 10 years being an Ecommerce pre-sales consultant for a major solution integrator, Julien came back on the solution side 2 years ago by taking care of VTEX’s technology and service partners in western Europe. He is responsible for creating long lasting relationships with partners as well as their sales and technical enablements.

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