Conversion & Analytics

Sexual Wellness Insights: Engaging Product Presentations

15:20 30 minutes IJzaal
Camila Dutzig EQOM Group

Join us for an exploration into how we uncovered the transformative potential of pleasure-centric reviews in product presentation. Discover the journey of how we shifted our focus from mundane product specifications of our spec-driven products to tap into the authentic emotions of our users and discover how we harnessed the persuasive power of pleasure-inducing testimonials to strengthen our product presentation strategies, leading to growth and success.

Camila Dutzig

Camila Dutzig

EQOM Group

“Camila Dutzig is a seasoned UX designer at EQOM Group, a prominent player in Europe’s sexual wellness industry. With a rich multicultural background that merges influences from Brazil and Germany, and boasting five years of dedicated experience in the sexual wellness field, Camila offers a distinctive lens to her role. Working with renowned brands across The Netherlands, Germany, and France, she navigates the intricate landscape of cultural nuances that profoundly shape consumer behavior. Camila’s expertise extends to delving into the complexities of the CRO program, acknowledging the unique challenges posed by societal attitudes and taboos surrounding the intimate subject of sex, where conventional e-commerce strategies often fall short.”

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