Over Niels

Let me tell you a bit about my story in the digital age. I’ve started working in 2001 as an independent consultant in online media. In 2004 I started working for Meganova; A company owned by Boris Veldhuijzen van Zanten. In this year I’ve launched with Boris several products like the anti-spam solution Junker. After one year I’ve decided to join the online advertisement agency Woedend! in Amsterdam in 2005. The team taught me everything about digital media and advertisement. They let me work (as projectmanager and digital strategist) on clients like ASICS (global), Amstel.nl, VI.nl and RedBull.

In 2008 I co-founded Social Embassy. The leading social agency in the Netherlands and acquired by Dentsu Aegis Network in 2013. Social Embassy has been merged with Isobar in 2017 and I became responsible for the commercial succes of the combined agency. At the end of 2018 I've decided to leave Isobar and start as a freelancer with a new company Outsmart. Outsmart focusses on growth marketing for start- and scaleups.

Experienced Digital Director with 15+ years experience in the digital narrative.