Responsible for multi-disciplinary Vattenfall-project with goal to develop a Digital Sustainability Advice for NL-customers of Vattenfall. Responsible for teamwork in defining roadmap, proposition and setting-up data-sources (internal/ external), data-architecture & IT-solution. Advice aimed at providing customers inspiration and concrete advice on best personal actions to reduce CO2-footprint and to offer new sustainable solutions.

- MT-member and manager department (18-25 fte.) Marketing, Productmanagement , Communication, e-Commerce, Actuarial team and Intermediary training. Products: Life-insurance, pension-plans & mortgages;
- Restructuring department: Lean-transformation, ASR Utrecht integration & reductions, Crisis management (‘Woekerpolis’ & Fortis-crisis), Cultural turn-around: coaching and make team pro-active and self-responsible;
- Responsible for product-development Next Generation life-insurance, implementation new legal & compliance ruling;
- Responsible for corporate strategy development Falcon Insurances 2007-2009;
- Strategy, product management and business development Falcon Mortgages: finally resulting in shut-down activity;
- “Duidelijk Falcon”: intuitive, simple transparent multichannel overall product communication.

- Change Lead Digital for Moneyou Go. Moneyou GO: a new mobile challenger bank (payments/savings) in the German (DE) & Dutch (NL) market. Strategy: responsible for set-up teamwork in initial DE-commercial discovery phase with extensive DE-market research resulting in a strategy and banking (payment) proposition development for millennials.
- Managed multi-discipline delivery of mobile onboarding and payment services from five Agile tech-teams next to NL & DE security & risk alignment & approvals and delivery from product management, data-platform, operations/kcc and finance set-up for the launch of mobile banking app Moneyou Go in DE & NL with advanced payment features and extraordinary design.
- Responsible for international teamwork in project, phased project-delivery and stakeholder management.

- Agile teamlead &Change-lead for development new disruptive data-driven mobile payment-propositions anticipating PSD2, with foreign Fintech-start-ups resulting in partnership with Tink Sweden. Multi-disciplinary project with biggest deliveries on it & app-development, data and risk.
- Data & feedback based development of Grip: a new mobile app for ABN AMRO. Delivered value-propositions bank & customer; online & social campaign at launch; frequent updates after market-launch mvp; My team delivered the first 100K users, +600K registered early 2019.
- Responsible for goals & roadmap, risk, data-set-up and insights, stakeholder-management and managing Fintech-partnership.
- Set-up of ABN AMRO Digital Impact Fund: funding, structure and governance.

- Moneyou: digital innovation projects evaluation (Moneyou/ABN AMRO)
Evaluation & advisory digital projects Data & Affiliate in savings & Lead generation Mortgages
- NN Schade Particulier: Cost-reduction strategy non-life (Nationale Nederlanden)
Analysis & strategic advice on cost-reductions non-life insurances with in outcomes focus on digital & data transformation for NPS-improvement & impactful cost-reduction.

- Intermediary distribution strategy development and implementation of new online portal and propositions for intermediary partners AEGON. Goals: sales & NPS improvement, cost-reduction for both intermediary & Aegon
- Fact-based proposition-development, projectmanagement, business-cases, stakeholder management, managing it-development. Early 2014 a total of 12 projects were pending (e.g. online opening non-life business insurance, messaging, status-information, advanced intermediary search, analytics)
- Businesslead en Productowner roles (Agile/Scrum)
- Projectmanager CRM-strategy AEGON Intermediary (sales & online) as part of AEGON company-wide CRM Program Douma/Salesforce. Delivery of crm-strategy & roadmap intermediary-segment and PID.

- Strategy, businesscase, concept, partnerselection, partner-management Allianz & AEGON Bank
- Projectmanagement, stakeholder management and product development online savings with projecteams at Eneco and Aegon
- Multi-discipline development & implementation, specific attention for Legal set-up partnership, revenue-sharing and fully transparent sustainable investment policy.
- Management targeted market-introduction and acquisition: research, extensive PR, online marketing and sales incl social and salesfunnel optimization.
- Start of new initiatives: Sustainable mortgages and WindParticipations

Various impactful consultancy- and change-projects, o.a.:
- Nationale Nederlanden: new distribution-strategy for segments business/mortgages/non-life: segmentation, businesscases and development new intermediary segmentation with service-concepts & implementation;
- Delta Lloyd: development and implementation of standardized business development process and joint assessment of pilot-case (internet-insurance);
- Van Lanschot Chabot: turn-around strategy & cost-reduction: focus & added-value;

- Manager team (5 fte.) en MT-member, o.a. responsible for new ASR BankSpaar-hypotheek
- Delivery of strategy & product clean-up savings & invest
- 04/2010 – 09/2010: Projectmanager new mid-office mortgages ASR Bank.

- Fact based marketing en re-marketing Incassogiro en Acceptgiro: shift from service to sales sales on these products: strategy, simplification, internet advice & leads, new brochures, intro sales campaigns & targets.
- Responsible for Savings revenues & sales: interest-policy, product-development, multichannel sales campaigns, event-driven and predictive dm-campaign development.
- Projectmanager new segmentation: multichannel-campaigns to become prime-bank with targeted offering of special services like pro-active advice or product presentations.
- Call-center: service into sales turn-around with intro of sales-targets; start outbound, stakeholder in turn-around projects call
- Fact-based & Accountability: responsible for buget-cycle payments & savings, big projects businesscases expert. Biggest customer at ING Bank for Customer Intelligence department ;)
'- Projectmanager compliancy Investments business customers: high-prio & short timelines project with intense campaigning, process implementation, risk (legal/compliance), forced stock-selling

- Marketingstrategy mobile banking ING Bank, projectmanger SMS-confirmation stock-ordering
- Projectmanager internet strategy Mid-Corporate & start of two follow-up projects (business portal & info).
- Consultancy and development mobile payments (with Vodafone and Postbank).

- Projectmanager chip-based (‘Chipper’) Internet-access payments: concept, acquisition, processes, evaluation.
- Projectmanager introduction e-mail marketing: idea, strategy, testing in campaigns and customer research.
- Advisor of Board Postbank on e-commerce strategy (o.a. Freeler, Girotel)

- Taking part in internet & telecom strategy projects on holding-level VNU Publishers
- Set-up and conducting mark analysis on eCommerce and online advertising market