Over Niels

A digital marketing specialist, approaching marketing from a performance-based perspective. With a hands-on mentality rapidly taking the performance to a higher level. A marketing generalist with more in-depth knowledge about advertising database marketing and marketing automation.


Advertising Growth hacking Database marketing Marketing automation


Nederlands (Moedertaal of tweetalig)
Engels (Professionele werkvaardigheid)

Projecten en ervaring

Marketing specialist - ABN AMRO

Marketing specialist a.i.

As marketing specialist within the e-commerce team Payment & Insurances , responsible for:
+ Data driven marketing
+ Marketing automation campaigns
+ Retention and Activation goals
+ Customer engagement

Marketing consultant - Partly

Marketing Consultant a.i.

As marketing consultant helping Partly at a strategic and hands-on level to improve the online performance.

Cross channel team lead - MRG

Cross channel team lead a.i.

Cross channel team lead for the brands Holidaycars.com & Carrental8. Responsible for the groups retention rate goals and global customer engagement and retention campaigns.

Marketing manager - Holidaycars

Marketing manager

Responsible for the Holidaycars marketing results, with focus on:
* Global retention and acquisition campaigns
* Programmatic, social and meta advertising
* Responsible for the full funnel strategy and execution
* Performance based marketing

Operations Director - Ve

Operations Director

As part of Management team I was responsible for:

Managing and building a team;
Programmatic advertising (trading desk)
Company wide process optimisation;
Creating marketing strategy;
Restructuring the organisation setup;
Growth in revenue and profit;