Over Elmar
Digital frontrunner; Sports addict: certified running instructor, cycling, triathlon. Love my family, kids, travel & H20. As a digital leader I thrive for the best team results to engage and help grow companies. Linking digital marketing for a seamless experience across channels based on (customer) insights, better results and more & satisfied customers #commerceinnovation.
I favor high paced international environments. Leading by example, innovation and being positive about our digital future!
#ai #programmanagement #innovation #e-commerce #automation #CRM, Pardot, Eloqua, Relay42, ActiveCampaign, Salesforce, Marketing Cloud, Piwik, Google Data Studio, Google Analytics
Vaardigheden
CRM
Salesforce
Adobe Creative Suite
Google Analytics
Social media
E-commerce
digitale strategie
Executie programma's
leidinggeven
Dynamics
youtube
Microtargetting
Interim
POS systemen
IT integratie
Talen
Nederlands
(Volledige professionele vaardigheid)
Engels
(Professionele werkvaardigheid)
Duits
(Professionele werkvaardigheid)
Frans
(Beperkte werkvaardigheid)
Spaans
(Basisvaardigheid)
Projecten en ervaring
Founder & Interim Advisor
Qibiq
Qibiq levert nieuwe wegen en inzichten. Elmar adviseert bedrijven op opdrachtsbasis. Ik breng met behulp van technologie en ecologie mensen en merken samen via digitale innovaties en zorgt voor groei met effect | Qibiq is het vehikel van Elmar Duiveman. Ik geloof in waardecreatie op basis van ESG doelstellingen van Planet People en Profit door innovaties
Diensten: Creatieve concepten | Digitale campagnes | Digitale Strategie & roadmapping | Impact b2E met CRM en loyaliteit vergroten | Online Marketing en website ontwikkeling | Marketingautomation en demand generation | social media advies |
Digitale strategie en consultancy | Commerce Innovation | Slimme technologie en grootste ideeën samenbrengen | Waardecreatie & Branding in martech met dubbel effect |Volg mijn website op www.qibiq.nl
Digital Team Transformeren en reorganiseren
KPMG
Head of Digital Marketing & Innovation. New business development & digital commerce. Build, Grow and Share Learnings on digital services. Leading a a team of 20 great people! Focus on Lead development en marketing automation with Salesfoce CRM and Pardot, Digital Strategy, CRM, Marketing Automation, Web, Socials, Events and Insights. Lead & innovate with a Customer Centric focus on digital strategy and Customer Journeys on all digital channels @KPMGnl’s Brand Reputation & Marketing team.
Digital Innovation Manager
Achmea
Corporate Communication & CSR
Supporting the corporate team on digital disciplines for the Achmea coporate, brands and supporting all labels on regard to implementing, supporting and introducing the digital media strategy for Achmea group. Innovative and Data Driven. Social Media as part of the digital strategy. Focus on Reputation management and building and managing trust. Leveraging Stakeholder Management & pro-active dialog. By innovative storytelling, content strategy and tailored audiences. #innovation #digital #social #impact Innovation with a corporate startup named
FinanceBook: Created an digital strategy and change roadmap to spin-in innovation in a corporate start-up.
Senior Digital Consulant
Yacht
01-02-2013 – 01-09-2013 - Senior Consultant, CRM/IT/ Digital Marketing Philips VIA YACHT
Program Manager Local Empowerment – Internet, Marketing & Strategy @ Philips HQ Consumer Lifestyle: Build a local empowerment program for the new global CMS framework of Philips.com that has evolved into a global framework with specific areas of (local) freedom
Senior Digital Media Consultant – Lead Social Media Team VIA YACHT FrieslandCampina Corporate: 01-10-’11 – 31-12-’12 –
Set up team with 3 persons. Allocate budgets. Coach all marketers on digital marketing and digital campaigns. Build a team. Grow learnings. Thrive innovation. Set up a global digital online team, find budget and form a team. Strategic and operational scope for FrieslandCampina (HR/MAR/COM). Create a e-business roadmap on digital strategy and set guideline. Advisory to senior management and board of directors
Business Analyst / Senior IT consultant – VIA YACHT: Corporate ICT FrieslandCampina: 01-03 – 01-10– 2011
In this role I was the program manager to set up of the new webhosting for FrieslandCampina. Build a new webhosting instance for Sitecore and upgrade and migrate 120 websites together with marketing & IT. Bridging the gap between marketing & IT to deliver customer value
Yacht Hoofdkantoor in Diemen Online project manager for yacht.nl
01-07-2010 – 01-02–2011
Established a digital media and B2B CRM strategy for and yacht.nl. Develop and set up mobile strategy. Online Branding. Employer branding. Adwords strategy and Campaigns. Agency policy.
WUR Wageningen University – VIA YACHT
Online projectmanager. 01-07-2010 – 31-12-2010
Start Project to select new CMS framework all 400 sites WUR projectmanagement. Sharepoint to Drupal migration. DAM management and Content Management Strategy. Created a strategy for internal and external search. API creation to DAM.
- SIDN: bootstrapping a new product & service line
- Electrabel: new website & tool for energy consumption
Online marketeer
Monsterboard
Online marketing for Monsterboard.nl. Campagnes, B2B events.
Marketing & Salesmanager
Axioma/ Springer
- Managed and coached 2 person account executive and operations team @axioma
communications & CI// branding and special projects
(online) publishing
Pharma marketing
Healthcare communications
Finance communications